Instagram

On the 6th July 2016 Instagram introduced what is likely the single most important update ever to it’s app and platform, allowing for widespread use of business accounts. So what does this mean to the average user, individual businesses and to the greater community as a whole? And most importantly, as I asked myself as soon as this update become available, should I make the switch to a business account?

Instagram has quickly become one of the most widely used social media platforms available today with over 400 million accounts and well over 80 million photos posted per day. Big brands have also quickly caught onto the potential for Instagram as the platform with the highest measurable quality content engagement rates. Making your account stand out from the crowd is hard work. There is no shortcut to real success on Instagram (or any other social media or online marketing platform in my experience unless you want to get your accounts banned and closed down very quickly) unless you are already a celebrity or major public figure. Success will come down to a combination of strategies including quality content and the ability to maximise exposure for your account by utilising the features of platform to the best of it’s ability.

Dear Instagram, I am writing this letter to you because as a long time friend I am starting to notice things about you are starting to change. And I don’t mean change in a good way either. I mean there are things about you that are seemingly becoming very un-cool. I feel as a friend it is my responsibility to bring these things up with you and to hopefully clear the air once and for all.