Before I get into this subject I want to clearly state this is an article that is designed entirely to promote a discussion amongst the social media community. Some of the things I will mention here are entirely my own opinion, and come from two points of view – one as a content developer, photographer and social media user – and secondly as a marketing professional who is involved in the promotion of tourism businesses, organisations and as someone who is heavily exposed to the day to day politics and finances of the tourism industry as a whole.