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If you are reading this article in the week or so just after it has been published, chances are you have arrived here due to a social media referral (otherwise, our SEO process is doing it’s job correctly). You have discovered it either on Facebook, Instagram or any other platform we use here at Project RAWcast to help drive traffic towards our content. And herein lies one of the massive benefits of social media – instant exposure and traffic for those that know how to use it effectively. Social media is also one of the biggest driving factors behind the consumption of photography and other imagery. We shoot, edit and then share. That is the three step process many of us use to get exposure for our imagery and work.

I have never tried to put this into written words before but here goes – I am colourblind. And I am a photographer. In my particular case, and in the majority of those that are “colour challenged”, being colourblind doesn’t actually mean we cannot see colours. Or at least, without borrowing your eyes and brain for a while and comparing what we see, I don’t believe this to be the case. Technically what it means is I have colour vision deficiency, which means my eyes and brain interpret things differently to you “normal” people. I lack the ability to interpret the full spectrum of colours, and quite often get confused by shades of colours that are very close together. My particular type of colourblindness has been diagnosed as “Strong Protan” and apparently I can only see anywhere from 5%-10% of the shades of those that have no form of colour vision deficiency.